Fanatiz announces record viewership during El Clásico
Reduced Pricing Model Helps to Increase Viewers During Biggest Soccer Match of the Year
MIAMI, FL – December 19, 2019 – Fanatiz today announced an increase in viewership numbers on the heels of yesterday’s El Clásico match and the recent monthly price reduction for new and existing subscribers. All in all, Fanatiz saw an increase in U.S. viewers of 61% over the previous biggest event shown on the soccer streaming platform, likely supported by a 45% increase in new subscribers since October.
Bolstered by the recent reduced pricing model, Fanatiz digital viewership of yesterday’s match also increased with 90% tuning in from either a mobile device or computer – mainly due to the fact that the match aired on a weekday during business hours. West Coast fans comprised 17% percent of viewers, while the majority of tune-in came from East Coast viewers at 48% while 35% were scattered throughout the country.
“This past year has been an exciting one for our brand, hitting key milestones that continue to serve our loyal soccer fan base,” said Matías Rivera, Fanatiz CEO & Founder. “Reflecting on the viewership numbers from yesterday’s El Clásico match – especially during weekday hours in the middle of the busy holiday season – further affirms the thirst and loyalty of our soccer fan base. We can’t wait to see what 2020 has in store!”
In addition to LaLiga, Fanatiz brings consumers the most exciting games from top-flight Argentinian and Colombian soccer leagues while also providing access to premier South American tournaments such as Copa Libertadores and Copa Sudamericana, in addition to other marquis sports programming from partners.
Earlier this month, the company announced a reduced monthly pricing model for new and existing users at just $7.99, making it the most affordable streaming service available for sports enthusiasts.
Fanatiz is a high value sports streaming platform that offers fans and viewers the ability to watch matches live or on demand (VOD) from their preferred sports networks and leagues, including beIN SPORTS, GOL TV, TyC Sports and RCN Nuestra Tele. Fanatiz is the only platform available today that customizes the entire online customer experience, allowing viewers to select their favorite team and be fed unique details and updates ongoing (match times, player stats, and highlights, to name a few). The platform is available on all screens including PC by logging onto www.fanatiz.com, by downloading the app on iOS and Android smartphones or watching on TV using a streaming device such as Roku, Amazon Fire TV, Chromecast and Apple TV.
Paola Wolf for Fanatiz, (305) 615-1111, firstname.lastname@example.org